I started this one a few months ago after I ran into a guy I hadn't seen for several months - and the first words out his mouth were "what kind of shoes are those?".
"what kind of shoes are those" |
Now I admit that my days of really caring about what kind of shoes I wear (at least in terms of fashion) are long gone. When I'm on a work trip, my shoe selection is based on what I can run in should I have to race across O'Hare airport and what slides on and off really fast when I'm in the security line.
However, his comment stuck with me for a while, so for the next few weeks, I started a shoe observation project while traipsing through airports all over the country. My hypothesis going into this was that it was primarily younger women (20-somethings) who wear "high fashion" shoes. So, I photographed dozens of pairs of shoes and got interesting insights from the women wearing them.
These were the first shoes that caught my eye because I'd never seen anything like them. The lady wearing them told me she was wearing them because they were really comfortable. They looked to me like the kind of shoes we wear on boating trips - except ours don't have the toe shapes. And, yes, she was "older".
The next woman I talked to was an American Airlines flight attendant. I told her I was doing some informal research about women's shoes. I shared the guy's comment with her - the one that started me down this path. Her perspective? She suggested I start asking for marital status. She's 41 y/o, divorced and wants to look sexy and attractive - with the goal of finding husband #2. She also shared that she was Puerto Rican and believes hispanic women are more into shoe fashion.
41 y/o divorced flight attendant |
50's and happily married |
28 y/o, single, Japanese |
40's, married and Asian |
One of the more fun conversations was with the owner of these shoes at O'Hare airport. In her 50's and owner of a "fake husband" of 18 years, she said her shoe choice is largely driven by her profession (hair stylist).
50's, technically single, but in a long term relationship |
As to my friend...the next time I run into him I hope I'm in my Harley boots!!
Jan, thanks so much for posting this! Very interesting and I thought I was the only one of my age who would wear such shoes! How fun....you have made an 'mature lady' feel young! It was fun getting to meet you and talk with you at O'Hare .....keep up the fun research! I'm up for a blog on 'mature ladies' riding motorcycles! lol
ReplyDeleteLaurie Anderson
Laurie - about 6 weeks away from some regular harley updates. I'll make sure to do one featuring the lady riders! Maybe I'll make it up there this summer!
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